Our Point of View

This is how we view the marketing world as it relates to your homeowner-focused business.

April 2022 Newsletter

Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know…

Google Analytics 4: What Contractors Need to Know and How to Prepare

Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics,…

How Local Home Improvement Contractors Can Get Found on Google

The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one…

The end of tracking? We sat down with our digital partner to make sense of Google’s planned 3rd party cookie phase out

We are now in year two of Google’s two-year phase out of allowing 3rd party cookie placement within Google…

Do You Really Need “More” Leads?

Let’s have an honest conversation about what defines a lead.  Part 1 of 2 in a series about improving…

State of Digital Ad Fraud: E-Marketer’s 2019 Report

When we buy local “traditional” ads, it’s pretty easy to verify whether or not a TV ad ran in…

Did Ogilvy’s Predictions Come True? (Part II)

Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius….

Did Ogilvy’s Predictions Come True? (Part I)

Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If…

2018 Local Business Marketing Trends

2018 Key Marketing Trends for Local B2C Business As a recently Certified Duct Tape Marketing Consultant, I attended my first…

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