Our Point of View

This is how we view the marketing world as it relates to your homeowner-focused business.

The end of tracking? We sat down with our digital partner to make sense of Google’s planned 3rd party cookie phase out

We are now in year two of Google’s two-year phase out of allowing 3rd party cookie placement within Google…

Do You Really Need “More” Leads?

Let’s have an honest conversation about what defines a lead.  Part 1 of 2 in a series about improving…

State of Digital Ad Fraud: E-Marketer’s 2019 Report

When we buy local “traditional” ads, it’s pretty easy to verify whether or not a TV ad ran in…

Did Ogilvy’s Predictions Come True? (Part II)

Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius….

Did Ogilvy’s Predictions Come True? (Part I)

Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If…

2018 Local Business Marketing Trends

2018 Key Marketing Trends for Local B2C Business As a recently Certified Duct Tape Marketing Consultant, I attended my first…

Emarketer Releases Updated 2017 Media Consumption Study

US Adults Spend an Average of 12 Hours a Day Consuming Media Media Planners Need to Be Aware of…

Business Differentiation Strategy

Business Positioning: An Overview and 2 Key Critical First Steps for Strategy Development Business differentiation strategy, or in marketing…

Is My Advertising Working?

The Solution to Help Answer this Timeless Question If you’re responsible for analyzing advertising results and making strategic decisions…

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