Our Point of View

This is how we view the marketing world as it relates to your homeowner-focused business.

How To Market a Home Services Business

Why did you start a home services business?  It’s a noble pursuit and many entrepreneurs take the plunge with…

How AI Can Help Your Business Thrive: An Interview with an AI Developer Proving AI Isn’t Scary

As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to…

Media Research

2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time…

April 2022 Newsletter

Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know…

Google Analytics 4: What Contractors Need to Know and How to Prepare

Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics,…

How Local Home Improvement Contractors Can Get Found on Google

The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one…

The end of tracking? We sat down with our digital partner to make sense of Google’s planned 3rd party cookie phase out

We are now in year two of Google’s two-year phase out of allowing 3rd party cookie placement within Google…

Do You Really Need “More” Leads?

Let’s have an honest conversation about what defines a lead.  Part 1 of 2 in a series about improving…

Did Ogilvy’s Predictions Come True? (Part II)

Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius….

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