2018 Local Business Marketing Trends

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2018 Key Marketing Trends for Local B2C Business As a recently Certified Duct Tape Marketing Consultant, I attended my first “Bootcamp,” a weekend in Denver sharing best practices with local …

Emarketer Releases Updated 2017 Media Consumption Study

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EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs …

How To Differentiate Your Business From Competitors

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Business differentiation strategy, or in marketing speak, “positioning,” is the word(s) or concept your business occupies in the customer’s mind. It is one of the most important steps in marketing …

Is My Advertising Working?

Advertising Measurement

Is My Advertising Working? The Solution to Help Answer this Timeless Question If you’re responsible for analyzing advertising results and making strategic decisions from “the numbers,” a fantastic read to …

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To Wait or Not To Wait? That’s Not the Question.

One of Chicago’s most popular deep dish restaurants, Pequod’s, is a relatively unimpressive dive of an establishment that commands multi-hour wait times during peak hours. Locals will tell you it’s …

Restaurant Impossible: The Paradox of Success in Business

Restaurant Impossible:  The Paradox of Success in Business Have you ever watched Restaurant Impossible?  DVR’d episodes, reruns, it doesn’t matter:  If it’s on, I’m tuned in.  In short, I’m addicted.  …