When we buy local “traditional” ads, it’s pretty easy to verify whether or not a TV ad ran in the 12p news or if our 1/3 page vertical ad ran …
Did Ogilvy’s Predictions Come True? (Part II)
Did Ogilvy’s Predictions Come True? (Part II) Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to …
Did Ogilvy’s Predictions Come True? (Part I)
Did Ogilvy’s Predictions Come True? (Part I) Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be …
2018 Local Business Marketing Trends
2018 Key Marketing Trends for Local B2C Business As a recently Certified Duct Tape Marketing Consultant, I attended my first “Bootcamp,” a weekend in Denver sharing best practices with local …
Emarketer Releases Updated 2017 Media Consumption Study
EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs …
How To Differentiate Your Business From Competitors
Business differentiation strategy, or in marketing speak, “positioning,” is the word(s) or concept your business occupies in the customer’s mind. It is one of the most important steps in marketing …
Is My Advertising Working?
Is My Advertising Working? The Solution to Help Answer this Timeless Question If you’re responsible for analyzing advertising results and making strategic decisions from “the numbers,” a fantastic read to …
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To Wait or Not To Wait? That’s Not the Question.
One of Chicago’s most popular deep dish restaurants, Pequod’s, is a relatively unimpressive dive of an establishment that commands multi-hour wait times during peak hours. Locals will tell you it’s …
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Advertising is the Roof: Why Businesses Need to Stop Blaming their Advertising for Sales Woes
It took me awhile, but now I get it. Ten years of media selling leads to certain cognitive biases. In the past, I would refer clients to Law #4 of Al …
Let the Cards Fall: Rentrak Adds Another Major Media Partner
Rentrak has its work cut out battling legacy ratings giant Nielsen. But the cards are continuing to fall, as Tribune Media recently announced its deal to carry …
Restaurant Impossible: The Paradox of Success in Business
Restaurant Impossible: The Paradox of Success in Business Have you ever watched Restaurant Impossible? DVR’d episodes, reruns, it doesn’t matter: If it’s on, I’m tuned in. In short, I’m addicted. …