Our Point of View

This is how we view the marketing world as it relates to your homeowner-focused business.

Marketing Strategy vs. Tactics

Many prospects ask questions about marketing tactics which center around some variation of “Should we do X media or…

Pros and Cons of 60 Second vs 30 Second Commercials

Sixty-second commercials come with a price tag that’s double that of thirty-second commercials.  This naturally leads to the question…

Media Buying Strategies for Small Businesses

You’re a small business owner, and know the importance of gaining visibility in today’s competitive marketplace. You also know…

Insourcing vs. Outsourcing: The Pros and Cons for Hiring a Media Buying Agency

Ever wondered what happens behind the scenes to bring those engaging ads to your screens? The answer lies with…

5 Tips for Local Media Buying

In this article, I’ll discuss five key tips that will help maximize your local media buying efforts.  Our goal…

How To Hire a Media Buying Agency

Your business is at a point where considering a higher investment in advertising is on the table.  You see…

Top Media Buying Agencies in Kansas City

If you’re considering hiring a media buying agency in Kansas City, an important question to consider is who are…

How To Market a Home Services Business

Why did you start a home services business?  It’s a noble pursuit and many entrepreneurs take the plunge with…

How AI Can Help Your Business Thrive: An Interview with an AI Developer Proving AI Isn’t Scary

As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to…

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