Pros and Cons of 60 Second vs 30 Second Commercials

wall_of_tv_advertising

Sixty-second commercials come with a price tag that’s double that of thirty-second commercials.  This naturally leads to the question at the heart of the 60 second vs 30 second commercials debate: Is the additional time truly worth the extra cost? In a vast majority of advertising scenarios, opting for :60s might not be the best […]

Media Buying Strategies for Small Businesses

woman_reading_newspaper

You’re a small business owner, and know the importance of gaining visibility in today’s competitive marketplace. You also know that media buying can be a perplexing game, especially when you’re working with a limited budget. So, how can you make the most of your advertising dollars to reach your target audience effectively? This article is […]

Insourcing vs. Outsourcing: The Pros and Cons for Hiring a Media Buying Agency

local_tv_ratings

Ever wondered what happens behind the scenes to bring those engaging ads to your screens? The answer lies with media buying agencies. They’re the unseen heroes, negotiating, purchasing, and monitoring advertising space on behalf of businesses. But like any superhero, they come with their own set of strengths and weaknesses. In this article, we’re going […]

5 Tips for Local Media Buying

media_buying

In this article, I’ll discuss five key tips that will help maximize your local media buying efforts.  Our goal is to have better conversations with your buying partner or level-up an in-house buying strategy. The DW Creative Team has 50 years’ combined experience in local media advertising, both on the selling and buying side, and […]

How To Market a Home Services Business

An assortment of home improvement tools

Why did you start a home services business?  It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace.  But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]

Media Research

a family all on different electronic devices

2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]

April 2022 Newsletter

Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one of the original “Madmen” in its purest sense, and creator of the […]

Google Analytics 4: What Contractors Need to Know and How to Prepare

Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements.  But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]

How Local Home Improvement Contractors Can Get Found on Google

gutter_contractor_getting_leads_from_google

The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors.  It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]

Did Ogilvy’s Predictions Come True? (Part II)

Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. The man is responsible for growing iconic brands such as Rolls Royce, Guinness and Dove, […]