How To Market a Home Services Business
Why did you start a home services business? It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace. But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]
Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
April 2022 Newsletter
Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one of the original “Madmen” in its purest sense, and creator of the […]
Google Analytics 4: What Contractors Need to Know and How to Prepare
Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements. But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]
How Local Home Improvement Contractors Can Get Found on Google
The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors. It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]
Did Ogilvy’s Predictions Come True? (Part II)
Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. The man is responsible for growing iconic brands such as Rolls Royce, Guinness and Dove, […]
Did Ogilvy’s Predictions Come True? (Part I)
Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. Ogilvy is responsible for growing iconic brands such as Rolls Royce, Guinness, Dove, and even nation […]
2018 Local Business Marketing Trends
2018 Key Marketing Trends for Local B2C Business As a recently Certified Duct Tape Marketing Consultant, I attended my first “Bootcamp,” a weekend in Denver sharing best practices with local business marketing consultants from around the globe. Here are my Key Takeaways. Same Problems; Different Markets It’s humbling and a bit comforting to know that challenges […]
Emarketer Releases Updated 2017 Media Consumption Study
US Adults Spend an Average of 12 Hours a Day Consuming Media Media Planners Need to Be Aware of These Changing Trends in Content Consumption EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs […]
Is My Advertising Working?
The Solution to Help Answer this Timeless Question If you’re responsible for analyzing advertising results and making strategic decisions from “the numbers,” a fantastic read to improve understanding of data translation is Donald Wheeler’s, “Understanding Variation: The Key to Managing Chaos.” As Donald beautifully explains, the odd phenomenon of how data is reported and analyzed, whether […]