Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
Emarketer Releases Updated 2017 Media Consumption Study
US Adults Spend an Average of 12 Hours a Day Consuming Media Media Planners Need to Be Aware of These Changing Trends in Content Consumption EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs […]
Snapchat Offers “Seen” Ads for $750K
Article Link: Guaranteed to Disappear: Snapchat sheds light on Guaranteed Strategy for Advertisers Advertisers paying for impressions not seen or viewed is still a huge problem for the digital industry, a space that prides itself on brands’ ability to “measure” and “track,” unlike its traditional counterparts. However, I’d […]
Let the Cards Fall: Rentrak Adds Another Major Media Partner
Rentrak has its work cut out battling legacy ratings giant Nielsen. But the cards are continuing to fall, as Tribune Media recently announced its deal to carry the service. Brands and media companies should take note, as this is the future of audience measurement, and ending the reliance on the current “stone-aged” […]