Principal – DW Creative Marketing
Dave Wieser is Principal of DW Creative Marketing, whose mission is to “Help the Doers create their legacy.” His career of 20+ years in the advertising and marketing industry has led to a wide range of experiential roles, including media selling, media buying/planning, marketing strategy, research, business intelligence and data analytics…
Advertisers paying for impressions not seen or viewed is still a huge problem for the digital industry, a space that prides itself on brands’ ability to “measure” and “track,” unlike its traditional counterparts. However, I’d argue paying for advertising that is “seen” but doesn’t connect, engage, or advance the audience’s “perception of themselves”, is actually more damaging, which is the state we’re in today.