How To Market a Home Services Business
Why did you start a home services business? It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace. But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]
Did Ogilvy’s Predictions Come True? (Part II)
Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. The man is responsible for growing iconic brands such as Rolls Royce, Guinness and Dove, […]
Did Ogilvy’s Predictions Come True? (Part I)
Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. Ogilvy is responsible for growing iconic brands such as Rolls Royce, Guinness, Dove, and even nation […]
Business Differentiation Strategy
Business Positioning: An Overview and 2 Key Critical First Steps for Strategy Development Business differentiation strategy, or in marketing speak, “positioning,” is the word(s) or concept your business occupies in the customer’s mind. It is one of the most important steps in marketing strategy development, and often the most overlooked. Without an understanding your objective […]
To Wait or Not To Wait? That’s Not the Question.
One of Chicago’s most popular deep dish restaurants, Pequod’s, is a relatively unimpressive dive of an establishment that commands multi-hour wait times during peak hours. Locals will tell you it’s not on the list for most tourists and if you Google “Chicago deep dish pizza,” it won’t show up on the first page. However, many […]
Advertising is the Roof: Why Businesses Need to Stop Blaming their Advertising for Sales Woes
It took me awhile, but now I get it. Ten years of media selling leads to certain cognitive biases. In the past, I would refer clients to Law #4 of Al Ries’ “22 Immutable Laws of Branding:” The Law of Advertising. Ries argues that the purpose of advertising is not necessarily to drive sales, but rather […]
Restaurant Impossible: The Paradox of Success in Business
Restaurant Impossible: The Paradox of Success in Business Have you ever watched Restaurant Impossible? DVR’d episodes, reruns, it doesn’t matter: If it’s on, I’m tuned in. In short, I’m addicted. In the event you’re in the unfathomable group who has no idea what I’m talking about, or you’ve cut the cord altogether, let me briefly […]