Principal – DW Creative Marketing
Dave Wieser is Principal of DW Creative Marketing, whose mission is to “Help the Doers create their legacy.” His career of 20+ years in the advertising and marketing industry has led to a wide range of experiential roles, including media selling, media buying/planning, marketing strategy, research, business intelligence and data analytics…
Rentrak has its work cut out battling legacy ratings giant Nielsen. But the cards are continuing to fall, as Tribune Media recently announced its deal to carry the service. Brands and media companies should take note, as this is the future of audience measurement, and ending the reliance on the current “stone-aged” methodology. Find the article here.