When we buy local “traditional” ads, it’s pretty easy to verify whether or not a TV ad ran in the 12p news or if our 1/3 page vertical ad ran in last month’s lifestyle magazine.
With digital, however, our guard is always up. Was that click from a human. Did a human actually see that “impression?” With the heavy push to OTT/Streaming, where transparency is low, which opens up the fraud gates, there is much confusion and concern that dollars are not being wasted.
Here is everything you need to know about the state of digital ad fraud. Click here to get the report.
Principal – DW Creative Marketing
Dave Wieser is Principal of DW Creative Marketing, whose mission is to “Help the Doers create their legacy.” His career of 20+ years in the advertising and marketing industry has led to a wide range of experiential roles, including media selling, media buying/planning, marketing strategy, research, business intelligence and data analytics…