Article Link:  Guaranteed to Disappear:  Snapchat sheds light on Guaranteed Strategy for Advertisers

 

 

 

 

 

 

 

Advertisers paying for impressions not seen or viewed is still a huge problem for the digital industry, a space that prides itself on brands’ ability to “measure” and “track,” unlike its traditional counterparts. However, I’d argue paying for advertising that is “seen” but doesn’t connect, engage, or advance the audience’s “perception of themselves”, is actually more damaging, which is the state we’re in today.

 

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