Let the Cards Fall: Rentrak Adds Another Major Media Partner




Rentrak TV audience measuremenbt

Rentrak has its work cut out battling legacy ratings giant Nielsen.  But the cards are continuing to fall, as Tribune Media recently announced its deal to carry the service.  Brands and media companies should take note, as this is the future of audience measurement, and ending the reliance on the current “stone-aged” methodology.  Find the article here.